Roberta Buiani writes about the young artist 'Luca Lo Coco', who found himself at the center of an attack initiated by the director of Flash Art, Giancarlo Politi himself. Lo Coco critiqued the commercial artworld circus, for lacking authenticity, social values and artistic integrity. He created a pesky doppelgänger of the Flash Art website at www.ashartonline.com, replacing the original content with is own artwork. The site also existed as a platform for others to share their own critiques and observations concerning the arts establishment. This ended with Lo Coco having to close the site down after 6 months, as well as losing all of his home furniture when he had no money to pay for the hefty fine imposed on him by the courts.